NewsEx-THISDAY Staff Gets NBC's Nod to Operate First Children's TV in Nigeria

Ex-THISDAY Staff Gets NBC’s Nod to Operate First Children’s TV in Nigeria


March 13, (THEWILL) – In a groundbreaking move, the National Broadcasting Commission (NBC) has granted a licence to a former Editorial Member of THISDAY Newspapers, Idowu Sowunmi, to operate Nigeria’s first-ever children’s television station.

The new station, which will be sited in Lagos State, is expected to cater specifically to the entertainment and educational needs of country’s ever-growing population of the youngest citizens. Programming will include a range of locally-produced and international content, including cartoons, educational shows, and live-action series.

Sowunmi said his company, Three Tees Entertainment Limited, was committed to providing high-quality, age-appropriate content that promotes learning, creativity, and positive values.


The launch of this station will mark a significant milestone in Nigeria’s broadcasting landscape and is expected to have a profound impact on the lives of children across the country.

Speaking further, Sowunmi, who is the company’s Chairman/Chief Promoter, said: “We are honoured at Three Tees Entertainment Limited to pioneering this initiative.”

According to him, “We are dedicated to creating a platform that inspires, educates, and entertains Nigeria’s future leaders. We’re also coming up with the First Children’s Radio as soon as we secure the necessary approval.

“Available demographic records indicate that aged 0 to 14 years account for more than 44 per cent of Nigeria’s total population, that’s about 100 million. Our focus is to give this huge population a voice, a veritable platform to express themselves, and make meaningful contributions towards overall societal development.”

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